Motoroso, a market network for auto enthusiasts, gets better results for less cost and reaches a high-value audience with Microsoft Advertising. Customers search. People enter search terms called keywords into search engines like Bing. Customers see your ad. If the keywords in your ad match a search, your ad appears next to or above search results on Bing.
Customers contact you. You can configure your ad so people can call you, visit your website or go right to your door. The Microsoft Search Network powers The Microsoft Search Network consists of Bing and partner sites. Use the advertising platform Microsoft Advertising to connect with these valuable potential customers. And you can choose to target your ads to different geographic regions, times or days of the week, and even demographics.
Microsoft Advertising is a pay-per-click PPC advertising system. You bid based on how much you are willing to pay per each click on your ad.
Because webpages have a limited number of places to show ads, we auction those spaces. You are bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword "shoe", you will have to beat the bids of the other advertisers who are also bidding on "shoe. Your ad position is based on several things, including: 1.
How closely your ad and website fit with the terms that are searched relevance. How your bid compares to other bids in the Microsoft Advertising auction. How strongly your ad has performed in the past and how often it has been clicked click-through rate. The stronger you are in these areas, the better your chances of winning the top ad position. All types of businesses find value and success with Microsoft Advertising. Your current customers may search for your business by name, making it easy to find you in search results.
Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach. Search engine optimization SEO is adjusting your website to improve your natural ranking in search results. Clicks from SEO are free. But SEO also requires technical expertise and involves some factors over which you have only limited control. These paid ads are purchased through Microsoft Advertising.
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Get started with Microsoft Advertising. Access million monthly unique searchers on the Microsoft Search Network 1 and million unique users through native advertising on brand-safe experiences. Learn more about SEM. Learn more about native. The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.
Find out more about the Microsoft Search Network audience in the U. Sign up now. Connect with people in a task-oriented mindset who have a higher buying power, spend more online, and are more likely to engage with ads to try new offers. Explore audience data. Create personalized experiences using powerful audience intelligence and platform capabilities that improve campaign performance. Explore insights.
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