Competitive intelligence software

Software Competitive Intelligence Software Kaddara. Write a Review. Alternatives Claim this Product page. Kaddara Description Kaddara is a platform for professionals who are looking for fresh leads to help them run their businesses and whose business is affected or influenced by the activities of competitors. Pricing Pricing Starts At:.

Integrations No Integrations at this time. Reviews Total. No User Reviews. Be the first to provide a review: Write a Review. Company Details Company:. It is also acceptable to conduct primary research by interviewing software purchasers, resellers or even competitors themselves—as long as the purpose of the interview is clearly and honestly represented. This last point is where things can go awry.

Rather than reveal the true purpose of the discussion, competitive intelligence is often gathered under false pretenses, where the interviewer pretends to be a real prospect, for example. Such a practice puts your company in the thick of a few important ethical issues:.

Ethical issues aside, there are serious legal consequences to consider as you conduct your competitive intelligence research. As a leading intellectual property litigator at an Am Law law firm described it to us:.

There is a difference between freely available competitive information and information that competitors do not wish to freely share.

Legal pitfalls exist when, say, competitive information is obtained through false pretenses. Concerns include trade secret violations, nondisclosure obligations, and accusations of unfair competition, not to mention possible criminal liability.

So, ask your service providers about their intelligence gathering procedures to ensure they adhere to suitable ethical standards. But the ethical and legal risks in how competitive intelligence is gathered require extra attention be paid to how it is practiced. It's easy! We can show you how.

Crayon's State of Competitive Intelligence research report dives into exactly that with data that highlights the best practices, challenges, and opportunities in the field of market and competitive intelligence. Discover the complete, ongoing picture that Crayon has captured for your competitive market, and how you can leverage it to create a sustainable advantage.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Request free intel report Request a demo. Trusted By. Go beyond battlecards for a more impactful approach to Competitive Intelligence. We're the Undisputed Champion of CI software. These Companies use Crayon to Complete like they mean it. Get your team ready for battle Insights are awesome—but you need the infrastructure to get them to the right people at the right time.

The Crayon blog. Product marketing managers PMMs hold one of the most pivotal and collaborative roles at companies — they sit at the intersection of marketing, product, sales, and customer As a competitive intelligence CI professional, I help companies define and build their CI programs so