Updated On Sep 03, Number of Pages Type Exam. Written Docmerit is a great platform to get and share study resources, especially the resource contributed by past students and who have done similar courses.
Northwestern University Karen. I find Docmerit to be authentic, easy to use and a community with quality notes and study tips. Now is my chance to help others. University Of Arizona Anna Maria. It helped me a lot to clear my final semester exams. True False Food, liquid, sex, and rest are examples of physiological needs. True False Examples of personal needs include self-esteem, accomplishment, fun, freedom, and relaxation.
True False According to the Hierarchy of Needs, consumers are motivated to first satisfy their higher-order needs, then they will focus on their lower-level needs. True False Motivation theory suggests that a consumer would not try to satisfy physiological and safety needs until social and personal needs have been completely satisfied.
True False Motivation theory suggests that only one need can be satisfied at a time. True False Consumers do not usually see or hear all the stimuli that come their way. True False In selective exposure we screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs. True False According to learning theory, a cue is likely to result in a consumer response only if there is a drive to satisfy.
True False Reinforcement of a response decreases the likelihood of the same response the next time the drive occurs. True False Reinforcement strengthens the relationship between the cue and the response. True False Adding lemon scent to Pledge furniture polish is an example of using a positive cue. True False A perfume ad that suggests that people who use the product have more appeal to the opposite sex is an example of a positive cue.
True False Many needs are culturally or socially learned. True False Beliefs are not as action-oriented as attitudes. True False Beliefs are more action-oriented than attitudes. True False Attitudes are very good predictors of intention to buy.
True False It is easier for a marketer to work with existing attitudes than to try to change them. True False It is possible for marketing managers to change or create new attitudes about goods and services—but overcoming negative attitudes is a really tough job. True False Trust is the confidence a person has in the promises or actions of another person, brand, or company.
True False Highly trusted people, brands, and companies have many disadvantages in the marketplace. True False An expectation is an outcome or event that a person anticipates or looks forward to.
True False Consumers may evaluate a product not just on how well it performs but on how it performs relative to their expectations. True False Consumer buying decisions are affected by social influences such as motivation, perception, learning, attitudes, and personality. True False Buying responsibility and purchase influence between husband and wife vary greatly—depending on the product and the specific family.
True False Income by itself is usually a pretty good measure of social class. True False According to the text, the U. True False People who have the same amount of income—but who are in different social classes—tend to spend their income in the same way. True False Given the same income, consumers in different social classes will handle themselves and their money very differently.
True False The group of people to whom an individual looks when forming attitudes about a particular topic is his reference group for that topic. True False A person normally has several reference groups. True False Reference group influence is likely to be greater for products which will not be seen by other individuals. True False An opinion leader is usually wealthier and better educated than the people he or she influences. True False Opinion leaders for one subject or product are also usually opinion leaders for many other subjects or products.
True False Word-of-mouth publicity from opinion leaders can be favorable or unfavorable. True False Marketers who want to aim at people within several different cultures usually will be able to use the same marketing mix for all of them. True False Planning for cultural differences in international markets is easier than in domestic markets. True False The reaction of Italian women to Swiffer is an example of cultural influence.
True False Needs, benefits sought, attitudes, motivation, and even how a consumer selects certain products all vary depending on the purchasing situation.
True False Different purchase situations may require different marketing mixes, even though the same target market is involved.
True False The consumer decision process begins when a consumer becomes aware of an unmet need. True False As part of the basic problem-solving steps, a consumer searches for information, identifies alternatives and what factors are important, and then evaluates one or more products before deciding how best to meet a need.
True False How much effort is put into a buying decision depends on the economic needs, psychological variables, social influences, purchase situation, and the amount of risk involved. True False Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need. True False Limited problem solving is used when the consumer has a lot of experience in meeting a need and has no need for additional information. True False Routinized response behavior is typical for low-involvement purchases.
True False Finding her favorite brand of shampoo temporarily out of stock, a supermarket shopper is more likely to take part in routinized response behavior than limited problem solving. True False The idea of a decision process implies that consumers always apply rational processes in their buying decisions. True False Dissonance takes place when an individual is NOT confident about the rightness of a decision.
True False After making a purchase, buyers often wonder if they made the right choice. The resulting tension is called dissonance. True False The power of negative purchase experiences is greater than that of positive experiences. True False The adoption process refers to the steps individuals go through on the way to accepting or rejecting a new idea.
True False The steps in the adoption process are awareness, interest, evaluation, trial, decision, and confirmation. True False In the evaluation stage of the adoption process, a consumer begins to give the product a mental trial, applying it to his or her personal situation. True False In the confirmation stage of the adoption process, the adopter continues to rethink the decision and searches for support for the decision.
True False In the adoption process, the confirmation step usually precedes the decision step. True False Multiple Choice Questions Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands?
Makes buying decisions based on behavioral needs rather than economic needs. Logically compares choices to get the greatest satisfaction from expenditures of time and money. Always buys the product that has the lowest price. Is not willing to pay extra for convenience. All of the above. None of the above. Economic needs B. Psychological needs C. Social influences D. Behavioral influences E. Desire for self-satisfaction and convenience.
Desire for prestige and paying a high price for the best quality. Desire for status and paying a high price for the best quality. Which of the following is NOT an economic need? Dependability in use B.
Hunger C. Economy of use D. Convenience E. Efficiency in use Which of the following is NOT an economic need of consumers?
Dependability in use. Economy of purchase. At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint?
Economy of purchase C. Improvement of earnings D. Convenience B. Improvement of earnings C. Dependability in use D. What is the primary economic need being satisfied by this app. Economy of purchase B. Dependability in use C. Efficiency in use D. What is the primary economic need being illustrated in this TV ad?
Convenience C. Economy of purchase D. Improvement of earnings A busy mom stops at a 7-Eleven store on the way home from work to purchase some bread, milk, and ice cream. What primary economic need is being satisfied by the 7-Eleven? Efficiency in operation D. None of the above is true. According to the text, the economic-buyer theory A. None of the above is correct. Perception B. Family C. Social class D. Reference groups E. Convenience Which of the following is NOT a psychological variable?
Which of the following is NOT a psychological variable? Attitudes B. Social class C. Motivation D. Learning E. Perception Regarding consumer motivation, the text states that: A.
What are the basic forces that motivate a person to do something? Wants A. Marci Bello is status-oriented. This behavior illustrates A.
All of the above are equally good answers. None of the above is more true than the others. Good marketing managers know that A. All of the above are true. After working for 18 hours, Katrina arrived home exhausted and wanted to go straight to sleep. Psychological B. Social C. Physiological D. Economic E. Cultural The text discusses a four-level hierarchy of needs. Which of the following is NOT included in that model? Social needs. Psychological needs.
Safety needs. Physiological needs. Personal needs. Physiological B. Safety C. Biological D. Personal E. Social Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as: A.
Needs for food, liquid, and rest. Needs for accomplishment, fun, and freedom. Needs for solutions, protection, and physical well-being. Needs for love and friendship. Needs for status and connecting with others. Social needs B. Safety needs C. Physiological needs D. Personal needs C. Safety needs D. Social B. Personal Harley Owners Group connects motorcycle riders to one another. This group is focusing on satisfying what level in the hierarchy of needs? Safety B. Physiological C. Social D.
Behavioral needs. Personal At its Web site, Tylenol identifies the top headache triggers and offers solutions to headache sufferers. Tylenol is focusing on satisfying what level in the hierarchy of needs? Personal needs B.
Physiological needs C. Social needs D. Safety D. Physiological needs B. Motivation theory A. A higher level need may develop before lower level needs are all satisfied. If lower level needs are reasonably satisfied, those at higher levels become more dominant. A particular product may satisfy more than one need at the same time. As soon as lower level needs are reasonably satisfied, those at higher levels become more dominant.
A higher level need may develop before lower level needs are satisfied. The order in which needs are satisfied always follows a definite pattern—with lower level needs being satisfied first. A particular product may satisfy more than one need at a time. When studying consumer needs, a marketer should: A. Psychological theories of motivation and needs suggest that: A.
All of the above are true statements. Retention B. Perception C. Attitude D. Lifestyle analysis Which of the following is not a selective process used in gathering and interpreting information from the world around us? Selective exposure B. Selective perception C. Selective retention D. Selective attention Which of the following is NOT one of the selective processes? Selective perception. Selective distribution. Selective exposure. Selective retention.
All of the above are selective processes. The fact that our eyes and minds seek out and notice only information that interests us is called: A. Selective learning C. Selective attention E. Selective perception When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called: A.
When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called: A. Consumers remembering only what they want to remember is called: A.
While planning a vacation, Betty Jo visited the Web site of a package tour provider and closed a pop-up ad without even noticing what it was for. This is an example of A. When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of: A. Sell 0. View all for Subjects. Preview 6 out of pages. View Example. Generating Your Document. Reviews [0].
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